This was another creation from infotainment company, Teeman / Sleppin Entertainment. Here Director: Stu Sleppin & Producer: Bob Teeman created & produced this music video remake of the Shirley Ellis song, The Name Game. They did this by creating the teen idol named Ken Gilcrest. The song was produced by Bill Heller. The Director of Photography of the music was Yuri Denysenko.
The song & music video tied into P&G's Crest promotion where kids were asked to vote for a new flavor of Crest toothpaste. Ken Gilcrest toured the country performing The Name Game & promoted the Crest Toothpaste campaign. The winning flavor? Bubblelicious.