[A-Ha! TV] Social Media "Participation Clutter" - the New "Attention Clutter"

If you haven't heard of the phrase "attention clutter," you probably get the idea - how competing marketing and advertising messages increasingly and voluminously compete for your awareness. That makes it ever more difficult for your biz messages to get noticed!

Well, something new is coming down the pike, and it's called "participation clutter." Same idea, except the participation idea is specific to social media. Soon enough, so many businesses will be broadcasting and interacting in the social space that it'll get even harder for businesses to compete there as well.

The lesson: Establish your presence on social media NOW, build up your tribe, and tell stories that are relevant to their lives. (Thanks to Jay Baer, presenter at the 2010 Social Media Success Summit, for flagging the "participation clutter" concept during his session!)

Category:

People & Blogs

Tags:

• social media success summit
• social marketing
• jay baer
• allen voivod