Rory Sutherland on buying women diamonds
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@warwize Yes. Owning a Monopoly is awesome.
darkmannin 9 months ago
they're also perceived as valuable because De Beers has been running a hardcore advertising campaign since the 50s branding them as such, while control the supply and creating a false sense of scarcity.
warwize 10 months ago
this guy is effing awesome!
CetraTJ 1 year ago
I dunno...
I've caught a lot of my friends admiring and playing with the rings they were going to propose with.
I think it might just have to do with the fact that they are shiny.
poweredxbyxhope 1 year ago
Oh man he is So Right!
It IS altruistic thats why it works!
This guy is a marketing genius
florencelovme 1 year ago
puff is a metrosexual materialist, he's an outlier
ddd1600 2 years ago
If women didn't care about nice things, men would sleep in cardboard boxes and ride bikes everywhere.
jackkedrabbit 2 years ago
Totally true!
surambaya 2 years ago
Men don't give a shit about jewellry? Tell that to Puff Daddy! :)
normandeplume 4 years ago