DETR - Day Four (UK)

Interesting 4 part campaign from DETR urging people to slow down once in a while. Every part is closer to the ACTION! Until the last part where... well... fill in the blanks yourself.

Category:

Autos & Vehicles

Tags:

• road
• safety
• detr
• uk
• advert
• commercial
• speeding

[RoonJazz]

I remember seeing these ads on the TV, in sequence, one day at a time. They worked on my mind like no other. They were so well-conceived, by day four you felt you associated with both families. Obviously, you knew what was coming - but that didn't make it any less-shocking when it happened. I cried when I saw it on TV and it haunted me for ages afterwards. Brilliant marketing. Thanks for posting Wuzz. x

[wuzzlevideos]

@RoonJazz I was quite young (13? 14?) when this one was on. I was scared and also fascinated by road safety ads and it seems to have continued into adulthood.

[ajryj]

and shes lost a arm on the floor

[wuzzlevideos]

It's her bag with all of her things in.

[ajryj]

did her arm and leg come off because in the air her arm is off but on the floor shes lost her head and when was this made?

[wuzzlevideos]

First shown in 1999 in the UK.

[WritersCramp666]

The way she flies over the windscreen is fucking funny!

[L0rM]

Inspriational stuff, I'm going to play GTA4

[gerryono]

ur a naughty boy

[xpidf1]

Soon after the "Safety on the move" campaign was finished in 1997, prior to the Think! campaign

[spidey1221]

Wow, I never knew your head could go flying off after you get hit by a car...hmm ya learn something every day from British entertainment!

[ajryj]

ive just been watching your other videoes when i got this but i do think her head has fallen off