Malcolm Gladwell: Choice, happiness and spaghetti sauce

http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
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[herpderpmonkey]

man... I just grab whatever pasta sauce that is on sale..

[agriope23]

Yes, embracing the diversity of human beings is the way to happiness. But please, when applied to important things. We don't need tailored tomato sauce or coffee to be happy, they are just distractions, superficial things. I like the principle, just not the field it's applied in.

[networkingthefuture]

Easy...don't put aspartame in the product to begin with, if they actually care about their fellow man.

[hiroichi87]

Jim Sterling says it better

[Ross Kunkler]

What Malcolm Gladwell is saying is that universal truth never changes because the pattern of history never changes since a recent creation. (Ecclesiastes 1:9, John 14:6) However, each individuals application of this truth to their God given plan will be different and must be embraced. (Jeremiah 29:11, John 10:10)

[Irreducible Multiplicity]

ya, there talking about old people with time to care about this stuff

[avedic]

I used to just use Ragu, Presto, or whatever random cheap brand there was. Then, a few years ago, I spent 2 years living in France a few months in Italy. Now, I can never go back to Ragu. Admittedly, I've become a food snob. :P But, if you don't know how GOOD food can possibly taste, Ragu tastes just fine.

[gg4465a]

But why not have it if it's available? We sacrifice nothing by tailoring these things to our individual tastes. I think it's a nice idea that when all other needs and comforts are provided for, we fine-tune our ability to be satisfied in life.

[TheLegalizeIt]

A wise man once said, "I'm not going to pick the best one, I'm going to pick the one I like the most." That man was Daniel Tosh.

[Anomalous59]

This is exactly what I was thinking. Thank you for articulating it better and more concisely than I could have.

[Easttr090]

Gotta keep the money flowing someway. If Prego asks me for some counsel on pasta sauce, I'm definitely going to help them out!