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Malcolm Gladwell: What we can learn from spaghetti sauce

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Uploaded by on Jan 16, 2007

http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

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  • I never stop being surprised at what a silly, wonderful species we are.

  • These facinating educational entertaining videos are just awesome. I wish Tv would cut out all those reality shows and put this stuff on. 

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  • good video. great content. fantastic hair.

  • very interesting thanks

  • @KnightofMotley it's entirely possible that we are just louder these days.

  • But on the other side, for example in the supermarket, there is so much choice that it's sometimes difficult to pick something, because by choosing one thing you'll miss out on the other, and that then again is frustrating. Or you would have to pick one of everything of course..

  • The problem that I have with that final conclusion is the notion that our preferences make us happy. Well, deeper than that: the notion that personal choice is connected to happiness. We have so much more potential for personalized choice in every aspect of our lives, from food to church to politics to romance, and yet we are today more dissatisfied and unhappy than we were fifty years ago.

    Choice does not bring fulfillment. Fulfillment is closer to the root of happiness.

  • i think he should be president!!

  • ... I want some spaghetti.

  • Variety is the spaghetti sauce of life!

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