http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happine...
http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
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oh... that was a surprising ending for me because i was waiting for him to say "see, we don't have any idea what will make us happy" but hey, his conclusion was also interesting and much more obvious
i fail to see the profundity in this, if there is any to be seen.
ok. so some guy figured out that america likes chunky spaghetti sauce.
gladwell tells somewhat interesting stories that claim to be profound illustrations about something or other. much of these lessons could be stated in a simple paragraph. an entire book isn't necessary.
it's more about the messenger than the message. it's more about churning out books one after another than about really conveying information.
It was more than that. He's preaching that if you want to make the best product, you have to realize that it's not a SINGLE product that will satisfy the masses, but a group of equal-but-different products. He's speaking about food products, but it's probably true for whatever items you wish to produce.
It's a better way of thinking about your products if your goal is to maximize customer satisfaction (and make money).
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but hey, his conclusion was also interesting and much more obvious
ok. so some guy figured out that america likes chunky spaghetti sauce.
gladwell tells somewhat interesting stories that claim to be profound illustrations about something or other. much of these lessons could be stated in a simple paragraph. an entire book isn't necessary.
it's more about the messenger than the message. it's more about churning out books one after another than about really conveying information.
It's a better way of thinking about your products if your goal is to maximize customer satisfaction (and make money).
See Steven Pinker's review of his latest book in NYTimes.