Writing HEADLINES - How to write a headline, with the least brain power

Need a little inspiration for a headline you're writing?

Try running it through these three "Lenses":
-Competitive
-Benefit Driven
-Inspirational

The video goes through a couple of examples.
Watch the video and hopefully it'll "jog your brain" into coming up with a great headline!

Sincerely,
Neville Medhora

P.S. If you need more help with your copy, checkout my kourse on it:
http://www.KopywritingKourse.com


P.P.S. If you wanna see the insane amount of manual edits to make this video, here's a screenshot of the project in Camtasia for Mac:
http://www.nevblog.com/wp-content/upl...

• Category

  Education

[killerkombie]

Nice one Nev!

Also awesome to see vintage VW ads in the background: )

[kopywriting]

Yup, those are all prints of some very successful ads made by Ogilvy and Mathur back in the day

[Saba Rehmani]

Brilliant Neville! I've opted in to a LOT of marketing-related emails, but yours are ones I consistently open, read and value. Thanks!

[kopywriting]

FYI Saba I was looking to change up my opt in page on NevBlog, and your comment was just at the right time. Used it as a testimonial :-)

[Sam Lozano]

Neville I want to hire you to do my copy. Do you offer this as a service or just your kopy course?

You da man

[kopywriting]

I bill out for $1,000/day. You pay, you get me.

We both discuss your business, your kopy, and then re-write it all the same day.

[CFLifeStore]

Neville, for hire? What is this blasphemy? Can you hire GOD to create your children? No. It's up to you to blow your load and deal with what comes out. When something good results, Neville is due credit. Neville is an icon. The embodiment of inspiration itself. He is the alpha and the omega of the Kopy Realm.

[Fernando López Martínez]

Brilliant!, only genius do easy, complex topics.

[Jacqueline du Plessis]

cool little into kopyTV into thingy Nev

[Matthias Morel]

I second that. Good quote Saba :)

[DaChocapic]

Yeah yeah the video's great and everything, but more important: dat shirt. Where did you get the shirt?

[Jamey Kramar]

I really like the benefit-timeframe-objection format.... do x today even if you have never y.

[Jamey Kramar]

Thanks for the free tips Nev.

[Matej Ilcik]

Hi Neville, you are very inspirative for me: ) I like your style very much, as same as your t-shirt! :)