Can Markets Work For, Not Against Us, to Fight Deforestation?

http://www.eco-rescue.info Global leaders sign historic agreement with Governor Schwarzenegger at the Global Climate Summit in Los Angeles 2008. http://www.eco-rescue.com Afterwards, JOHN EMBIRICOS shares his insights. His company, Global Eco Rescue, or GER, aims to properly value nature as a capital asset - i.e. putting a price tag on deforestation and environmental degradation. GER has been chosen by government officials in Indonesia to conduct a pilot program, which may serve as a model around the world.

"24:03 So I'm not sure if you're familiar with what a cap-and-trade system means, but it 24:08 it is a regulated mechanism to create a penalty if u pollute, but equally a reward system if you do not pollute. 24:21

I think it's important to use a market-based solution so that every participant in a market, which is fundamentally, almost every citizen in a functioning economy, begins to familiarize himself, in his every day, decision-making, even for small transactions, that there is a direct correlation between his decisions and the effect on the environment. 3027

We would quite like it if the government felt that it was a reasonable and smart thing to do, and introduced government regulations and policy, which recognizes the value proposition of looking after nature responsibly. And therefore, and therefore, decreases the risk of private enterprises. And if you do that, you will release all the creativity, again, if you believe the capitalist system is a good thing, you will release all the resourcefulness, and accountability, and efficiency of the capitalist system, if you have the public sector and government regulate in an appropriate manner, which is so far. Seemingly the cap and trade system.
3345 question: and if you were to sum it up in a sentence?
3452. Answer: this way, the free market has to be regulated. If it's regulated so that the rules are set, for example, if you don't end up with a monopoly, one company controlling everything, then you will, you will have collective behavior on the part of the society within the free market. 3514 and you will have resourcefulness and entrepreneurship and risk taking all working together.

4610
we know that the cap and trade system stopped acid rain. So we think it's very clear that the same type of system can stop the forest station, there is no doubt.

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