Icebreaker Baacode lets you trace your garment back through the transparent supply chain to the farms that grew the merino fibre it was made from. This is a video from one of our stations in the Southern Alps of New Zealand.
This is one of the best places in New Zealand to farm. The climate can be trying, but the merino really thrive on the intense heat and cold. The land is naturally fertile, so we can use less fertilizer and farm less invasively. We grow very good, fine wool here the growing conditions are perfect for producing Icebreaker fibre. John Paterson
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