Redscout presents Spur Episode 2: Talent

By asking our interviewees what qualities they think make a good planner as well as what they look for in a new hire or colleague, we uncover whats changing in the demands of the role and how the so-called Rockstars are setting the bar high.

The validity of the title planner‚ is under fire in a world where hybrids and tech specialists push the boundaries, but a common theme we (in the brand-driven innovation space as opposed to a more pure communications house) found especially interesting.



Gaining extra credit means literally DOING more today; seeing ideas through and making things happen. Planning and strategy cannot be thinking and information alone, perhaps we are best placed to articulate ideas and shepherd the process after all.

Do you agree with our experts? Can you even define the role?

Watch the rest of the series here: psfk.com/spur.

For further information, contact us: spur@redscout.com and redscout.com

Category:

People & Blogs

Tags:

• planning
• planner
• brand
• strategy
• advertising
• communications
• design
• innovation
• gareth kay
• paul woolmington
• freya williams
• sally jones
• john gerzema
• douglas atkin
• devika bulchandani
• robin hafitz