Zinio, VIVmag, PivotCon: Elisa Camahort Page - Find your A-list of Women

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Elisa Camahort Page at the PIVOT Convention in New York October 2011 Interviewed by: Zinio and VIVmag

Elisa Camahort Page co-founded BlogHer, Inc., in 2005 with Jory Des Jardins and Lisa Stone, and serves as the company's COO. Elisa leads events, marketing, public relations and research for the company and with her leadership, the BlogHer conference business has grown from a single conference hosting 300 attendees in 2005, to five diverse events that will host over 4,000 attendees in 2011. With more than 3,000 attendees expected at this year's annual conference alone, the flagship event is the largest conference for women social media leaders in the world and has been described as "ComicCon for women who blog" by Variety magazine.

Elisa is a frequent public speaker, bringing research data about women and online communities to life in recent keynotes at Marketing to Women, MediaBistro Circus, Fem 2.0, New Communications Forum, BlogPaws and WOMMA Marketing Summit and sessions at Web 2.0, SXSW Interactive and CES.

Transcript of her interview:
WE FOUND BLOGHER IN 2005, AND TODAY IN 2011 BLOGHER IS THE LARGEST CROSS PLATFORM MEDIA NETWORK AND PUBLISHER FOR WOMEN. WOMEN, WE'VE ALL HEARD THE NUMBER RATE THAT WOMEN IN AGGREGATES WE CONTROL 80% OF THE HOUSEHOLD SPENDING RIGHT. BUT AS INDIVIDUALS WE ARE NO WHERE NEAR AT SPENDING IT THE SAME WAY AND ON THE SAME THINGS. SO WOMEN AREN'T SOME MONOLITHIC BLOCK -- WE DON'T ALL VOTE THE SAME WAY, WE DON'T ALL READ THE SAME THINGS, WE DON'T ALL PURCHASE THE SAME THINGS, WE DON'T LIKE THE SAME MOVIES. SO YOU STILL NEED TO HAVE TARGETING. YOU STILL NEED TO BUILD INDIVIDUAL RELATIONSHIPS AND PROFILES AND REACH OUT INTO THE PART OF THE BLOGGERS FEAR AND THE PART OF THE SOCIAL MEDIA AND ONLINE SPACE -- WHERE YOU WILL FIND YOUR BEST AUDIENCE AND A LOT PEOPLE TEND TO THINK - WELL I JUST NEED TO REACH A -- LIST, TELL ME WHO THE TEN BIGGEST BLOGGERS ARE -- AND THINK THAT'S THEIR ANSWER. BUT THOSE PEOPLE MAY NOT CARE ONE LITTLE BIT ABOUT WHAT YOU ARE DOING, OR WHAT YOU HAVE TO TALK ABOUT. SO YOU NEED TO FIND YOU'RE A- LIST, WHICH ARE THE PEOPLE WHO ARE ALREADY TALKING ABOUT, MAYBE YOUR PRODUCT AND SERVICES -- MAYBE JUST VALUES THAT ALIGN WITH YOURS AND MESSAGES THAT ALIGN WITH YOURS. AND YOU NEED TO FIND THEM, AND FIND A WAY TO JOIN THAT CONVERSATION NOT INTERRUPT IT -- AND THAT'S WHERE YOUR VALUE IS GOING TO BE.

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Howto & Style

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