Mag+ (Bonnier R&D concept video)

This conceptual video is a corporate collaborative research project, Mag+,
initiated by Bonnier R&D into the experience of reading magazines on
handheld digital devices. It illustrates one possible vision for
digital magazines in the near future, presented by our design partners
at BERG.

The concept aims to capture the essence of magazine reading, which
people have been enjoying for decades: an engaging and unique reading
experience in which high-quality writing and stunning imagery build up
immersive stories.

The concept uses the power of digital media to create a rich and
meaningful experience, while maintaining the relaxed and curated
features of printed magazines. It has been designed for a world in
which interactivity, abundant information and unlimited options could
be perceived as intrusive and overwhelming.

The purpose of publishing this concept video is first and foremost to
spark a discussion around the digital reading experience in general,
and digital reading platforms in particular. Thus, we would be more
than happy to hear what you have to say regarding the concept and
ideas expressed in the video: the magazine reading experience, digital
browsing, text versus images, as well as hear about your own digital
reading experiences and thoughts. We are all ears.

Follow the discussion in the Bonnier R&D Beta Lab: bonnier.com/en/content/digital-magazines­-bonnier-mag-prototype

For additional information, please contact Sara Öhrvall at sara [dot] ohrvall [at] bonnier [dot] se (+46 (0) 8 736 4009) or Pontus Schultz at pontus [dot] schultz [at] bonnier [dot] se

• Category

  Science & Technology

[anchormath]

Fascinating and Brillant!

[Scriptofmagic]

Amazing Concept, hope it will be a project !

After Effects for the Effects ?

[salv9]

Awesome

[phyrrusvox]

and how about a possible vision into the future of digital magazines to recreate that rich and meaningful experience people have enjoyed for decades: wiping their arses with their fathers' collection of porn magazines as they've just run out of loo paper?

[phyrrusvox]

not as irritating as steve job but getting close

[harshadrj]

Looks great and very well done video.

Only problem I see is that user may not be familiar with the gestures to bring up menus, and access special functions.

If this has to be successful, the gestures should be standardized over all applications (or atleast all similar applications)

[ZZZZZZaphod]

Try the popular science app

[surgeons]

its been a year since this concept came out. how come there aren't any magazines like that on ipad

[BezBog]

Excellent work! Maybe just the transition of the magazine photos when scrolling between them could be slightly slower.

[jayant asodekar]

jrj4u.com

[polysemousncrk]

Energy sources without the need for fuel or energy input exist ,But Elite controllers don't want ppl to be free from the costs of energy,Get the blueprints for a real Magnet motor free enegy machine at LT-MAGNET-MOTORdotCOM ,Start the energy revolution!

[Scriptofmagic]

After effects ?... Qu'avez-vous utilisé afin de modéliser vos idées ?