"New" Pepsi Max ad vs Telecom Argentina ad from 2002. Hmm.

Take a look at the most recent ad for Diet Pepsi Max, and then take a look at the ad right after it, from 2002 for Argentina Telecom. The Telecom spot picked up numerous awards in the States, including a gold at the US One Show advertising awards, so it got quite a bit of exposure. Don't want to make any horrible accusations, but the similarities are a bit too close for comfort. Well, take a look for yourself. Let's hope it was just a huge coincidence. Enjoy.

Diet Pepsi Max
Agency: BBDO NY
Airdate: June 26, 2007


Argentina Telecom
Agency: Agulla & Baccetti
Airdate: Sometime in 2002

Category:

Film & Animation

Tags:

• bbdo
• diet
• pepsi
• max
• ad
• telecom
• argentina
• commercial
• advert
• yawn
• bostezos
• juan
• cabral
• seba
• wilhelm
• agulla

[rahghi]

the argentina version was better

[JohnTimbers]

Watching this made me yawn

[ProduccionPlan9]

Estan 5 años atras los ladrones estos, no me vas a decir que como publicitarios no van a conocer los laburos de Cabral...

[meltedcheese19940720]

@JohnTimbers me 2 lol

[MichaelKlump]

This video is pretty Yawn.

[BeztiYA]

ahahhaaha... xd

[Jeanesays]

noup, not even close. the theme "yawn" and they are used for different messages.. sorry, but in my opinion the first propaganda is so lame.. I love argentina's ad, they are so inspiring and many of the leaves you a message.(Sorry for my bad inglish)

[nosemeocurree]

0:54 "Che" Guevara

[diegosafir]

Ctl C Ctl V

[MajorLeeScrewed]

They're both yawning, that's the only thing that's similar.

[packard75]

It's obvious that Pepsi's advert it's a "Copy-Paste" from Telecom)

The Telecom's advert it's for me THE advert.

Expressly perfectly the definition of "communication" on a communications company!! And of course they do it!! because it's an interactive advert! (you can't resist to yawning)

(yes... I work at Telecom!) :P