Point of View: A Sedelmaier Retropective (trailer)

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic and instantly recognizable--some twenty to thirty years later, people are still wondering "Where's the beef?". He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots, and his brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped in to the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media. Marsie Wallachs thoroughly entertaining comprehensive retrospective chronicles three decades of his work,

Category:

Film & Animation

Tags:

• Joe Sedlemaier
• Where's The Beef
• Bob Garfield