Chris Anderson of Wired Magazine & The Long Tail on Free

Chris Anderson, the editor of Wired Magazine and author of The Long Tail, says that as the costs of computing, communications and storage continue to drop, theyre changing old business models, and enabling new business models to emerge. Underlying many of these models is Free, the ability for individuals and organizations to receive goods and services at zero cost.

In this video interview, Anderson talks about an economy based on Free with Ideas Project, a new website brought to you by Nokia. Ideas Project is an online space that provides a new way to interact with thought leaders and their big ideas about the future of connected communications. For more on this idea from Anderson, visit http://www.ideasproject.com.

Prior to taking over Wired Magazine in mid-2001, Anderson was with The Economist for seven years in London, Hong Kong and New York in various positions, ranging from Technology Editor to US Business Editor. His background is in science, starting with studying physics and doing research at Los Alamos and culminating in six years at the two leading scientific journals, Nature and Science. He coined the phrase The Long Tail and wrote a book by the same name. He is currently working on a new book entitled Free, which examines the rise of pricing models which give products and services at zero cost.
Ideas Project, a project of Nokia, brings together the most visionary and influential big thinkers to contemplate the big ideas that matter most to the future of communications. It is also a new kind of conversation platform aimed at uncovering the connections between these big thinkers and their disruptive ideas.
Explore the Ideas Project website at http://www.ideasproject.com, subscribe to its RSS feed, join its Twitter feed, and come back often to learn about great new big ideas as they break.

Here, Chris Anderson sits down with IdeasProject to discuss his upcoming book on zero-cost business models enabled by the Internet. IdeasProject: Hear more great ideas a www.ideasproject.com

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