Deceptive Advertising Study

TAMPA, Fla. - Adam Craig, an assistant professor of Marketing at the University of South Florida, is working with a group of researchers in the neuroscience field analyzing the financial decisions that people make, and the way that we respond to advertising.

Using a Functional Magnetic Resonance Imaging scanner or fMRI, the research team has conducted analysis on data from brain scans in several advertising and consumer studies.

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