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SEO Question: Will I get penalised for duplicate content?

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Uploaded by on Oct 22, 2010

Dan Petrovic from http://dejanseo.com.au clarifies one of the most
common misconceptions about duplicate content and penalties.

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  • @noobdles Ah, good point. I haven't thought of content scraping. Typically it's not a problem as Google's pretty good at figuring out that type of site. But if a heavier site took your content before Google did then you'd have a problem. Let's keep in mind that you do have an option of asking the scraper to remove your content if they are not supplying the link back or some sort of credit that knowledges you as the original author.

  • @DejanSEO ^perfect answer, it always helps to have citations as well. When I was running lil engine the content used to get scraped really quickly, to prevent that I made sure once the article has been published, it was shared to various social networks with a link back. but the best way is as Dan described, make sure your onsite SEO is spot on so that good can actually see the content and make sure you have relevant sitemaps setup also.

  • @thelostagency Ah, how to prevent content canibalisation by other sites? First thing that comes to mind to me is content discovery. I would let search engines crawl and index my content first before allowing syndication, this delay would ensure they understand who is the originator. Of course you can also help by including a link back to your site and make it part of your content licensing policy.

  • How can you avoid duplicate content if you are syndicating your content to other sites/blogs?

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