Evolution of KFC

This video is an attempt to convey an evolution that has occurred in the relationships between advertisers, corporations, and consumers in recent history. Each constantly influences the other, exchanging ideas, values, and even cultural concepts. What results - which I hope to convey - is a relationship between consumers and marketed production that has become a feedback loop, each shaping, influencing, and pre/determining the modes of expression and experience of the other. In this sense, corporations almost seem to transcend culture, capable of existing in multiple cultural frameworks simultaneously through their appreciation of cultural relativism. It has also been my intention to make even more visible some of the realities that allow for widespread phenomena such as KFC's branding and product presence around the world are. The thoughts and words of Naomi Klein, images and film of from the several photographers and artists cited in the piece's credits, and music from both Volsor and Magnetic have been indispensable in this effort to convey all of the above. I hope you enjoy my work.

Category:

Entertainment

Tags:

• evolution
• kfc
• globalization
• advertising
• naomi
• klein
• digital
• ethnography
• ksu
• peta

[tetsuo320]

Gonetoeath2:

This work isn't intended to discredit anyone's efforts, but rather offer a perspective that seems seldom appreciated as to the nature of globalization. I don't accept the concept of a free market or capitalism as it is currently manifest (i.e. structural power/global capitalism as we experience it) as a 'natural' reality. To do so would be thoughtless. The nature of commerce and exchange are more malleable than what people tend to accept or expect - hence this perspective work.

[FFS1NICO]

well, i associate KFC with computer games. (srsly) and whenever i'm playing xbawks i eat KFC.

[barbieown1]

omg poor chickens but tasty :p

[oparunz]

how many chicken is in the world?

[TheMightOfChina]

I heard that they inject something into grain thats gonna be fed to the chickens to make them grow faster.

[randomdude7272]

yeah it is kind of fucked up that all those chickens are dying

but DAMN it's good chicken

[screamingasses]

Gotta LOVE Good Chicken :P

[Dwaithy]

Finger licking murder :9

[dustinfrd]

In the first place to show that what KFC and other large groups do is show and tell you things you want to see and hear saying "Hey that Asian chick is Hot!" that's the point that the video is trying to get across to you..the KFC brand is behind one of the biggest animal cruelty's in the world just under the Fur Farms when you have a large market like KFC trying to make it more and more faster and faster bigger and bigger cutting corners where ever they can putting more cash in there pockets

[powerslave859]

WHAT EVER WHO CARES IT TASTE GREAT

[powerslave859]

A couple of easy words

GET A FUCKING LIFE