The Gap LL Cool J (commercial, 1999)
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Uploaded by 20thcenturymase on Sep 3, 2011
The Gap ran a series of commercials featuring dancing and singing in front of a white background. These were popular and led to several spin-offs, including variants for Christmas, kids gap and these celebrity musician series.
This one features LL Cool J (I hear ladies love him) doing what started him out, freestyle rapping. He is plugging "easy fit jeans", which was the Gap's version of the oversized jeans style of the late 90s and early 2000s.
This spot aired during the episode "Return to la Grunta" of King of the Hill on FOX on Tuesday, February 23rd, 1999.
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All Comments (61)
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Who the fuck wear Fubu..Nobody
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Steve Stoute sent me here!
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Aww you here LL slide in that FUBU. on the low. He slick
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@shakaama Smart dumbass, confirmed. Just parroting every point Steve Stoute said. What a flop this was for you.
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@omgbfflmao who's name calling? you're trolling. oh was the "oh snap..." and the "shut it down guy ..." supposed to be a legitimate opening for a discussion? Yeah, I think not.
Good day sir ... I say good day sir.
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@shakaama Name call when you have no rebuttal. A child's self defense mechanism since pre-school.
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@omgbfflmao internet trolls, alive and kicking since 1989
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@shakaama Oh snap, no he didn't! That is like, sooo groundbreaking. I can't believe I didn't get that! Marketing history! zZzZzZ!!! Shut it down, guy. You sound like a smart dumbass. Do me a favor & ask yourself this --- does the producer of this commercial not see that giant logo on LL's hat? Does it then get past Gap's legal team? Do you think Gap failed to investigate the ownership of that trademark? Was Gap aware of Fubu? Are they in direct competition with one another? /discussion
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@shakaama Cite your source. Steve Stoute taught you that, didn't he? The video on him speaking about his book brought you here, just like myself.
UniekTube 5 months ago 86
you completely missed what he did. at 0:15 he says "for us by us on the low". It's a megamillion dollar ad campaign, directed and produced by white people who were clueless what was going on.
Now look at his head. His cap is NOT a gap cap. It is a FUBU cap, a.k.a. for us by us. He plugged FUBU right in the national commercial and it went global overnight. FUBU of course is a Black owned clothing company, which LL Cool J owns a piece of.
shakaama 5 months ago 34