What marketers need to know about mobile in China. Jia Zheng, AKQA on mobiThinking.

http://mobithinking.com What marketers need to know about mobile in China. Jia Zheng, associate strategist, AKQA In this in-depth interview Jia Zheng, associate strategist, AKQA answers the following questions:

Tell us about your research into mobile use in China and the US?
What challenges and opportunities do mobile marketers face in China?
What characteristics make the Chinese mobile market unique?
How do Chinese people use mobile phones differently to westerners?

This video is brought to you by mobiThinking. Visit the site for practical advice and insight on mobile Web and mobile marketing from the world's top practitioners. Plus in-depth guides to the top ad networks, mobile agencies, the world's top mobile markets and a compendium of every mobile stat you will ever need. http://mobithinking.com

This video interview was filmed at Ad:tech New York, November 10, 2011.

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Science & Technology

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• What
• marketers
• need
• to
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• mobile
• in
• China
• Jia Zheng
• AKQA
• interview
• research
• challenges
• opportunities
• mobile marketers
• characteristics
• mobiThinking
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• New
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• November
• 10
• 2011 http://mobithinking.com