Spot Chrysler 200 "Born of Fire" (Subtítulos Español)

Subtitulado al castellano por: Javier Herrero Valle.
Ganador León de Oro Cannes Lions 2010 categoría Films.

Descripción:

Type of Entry: Product & Service
Category: Cars
Title: BORN OF FIRE
Advertiser/Client: CHRYSLER
Product/Service: CHRYSLER 200
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Aaron Allen/Joe Staples
Art Director: Jimm Lasser
Copywriter: Joe Staples/Mark Fitzloff/Kevin Jones/Greg Rutter/Dan Kroeger
Agency Producer: Bob Wendt
Advertiser's Supervisor: Melissa Garlick
Planner: Kristen Harrer
Account Manager: Thomas Harvery/Lani Reichenbach/Randy Ortiz/Kelly Quinn/Justin Yates
Production Company: SERIAL PICTURES Culver City, USA
Director: Samuel Bayer
Producer: Violaine Etienne (Executive Producer) And Martha English (Line Producer)
Editor: Tommy Harden
Sound Design/Arrangement: Luis Resto
Music: Artist/Title: Que Chevere Music/Sync2picture/Shady Records
Post Production: Method (Vfx)/A52 (Titles/Graphics)/Eleven (Mix Company)
Other Credits: Robert Owens (Vfx Executive Producer)/Claus Hansen (Flame Artist)/Ashley Zastrow (Vfx Producer)



Briefing:

Of the big three American car companies, Chrysler was in the most danger of failing. Had there not been a last-minute vote of confidence from the U.S. Government, they would not exist. This was public knowledge, debated throughout the country—should we have loaned Chrysler the money?

When it came time to introduce a new product, we had a car to sell and also had to win back America's confidence. To do this, we took the unlikely position of embracing Chrysler's Detroit heritage when every other American car company was distancing themselves from the city.

We created a 2-minute homage to Detroit, a city primed for a comeback, and ran the spot only once, on Super Bowl Sunday.


Anuncio de televisión "BORN OF FIRE" hecho por la agencia de publicidad "Wieden + Kennedy, Portland" para el producto: Chrysler 200 (marca: Chrysler) Estados Unidos. Fue producido en jun 2011.

Category:

Autos & Vehicles

Tags:

• car
• film
• cannes
• lyons
• león
• oro

[EnRiK13]

No me extrana para nada que este anuncio les salvar de la bancarrota, un gran spot.

[wicho8585]

chrysler comes back xD