Social Technologies: Your Customers Are Revolting

Except from Forrester's Consumer Forum 2007. Forrester Research Vice President Charlene Li says emerging technologies don't tell you much about the adoption of Social Computing; people do. Identifying people's various levels of participation -- why do people participate and how do they participate -- give you a better understanding of how your audience is contributing to the Groundswell. October 11, 2007 in Chicago.

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