GoGORILLA Media hit up the city of Nashville in the middle of the night in promotion of Merrell Shoes. GoWATERSTENCILS were placed in locations all over the city, each one stating "Smile! You're Outside!" followed by the website address. Both residents and visitors awoke the next morning to see the messages GoWATERSTENCILED onto the sidewalks and were intrigued about the Merrell brand and all their products.
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