What is CALYP®

Calyp®p ("klip") is a patented digital advertising and marketing platform used to unleash the power of customer relationships throughout mobile and social media communities. Calyp connects your brand and marketing content directly to your passionate customers to amplify advocacy. Watch as Erica's personal endorsement is sent to her friends and social circles creating deeper brand awareness and brand discovery.

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[berlin45ers]

this is a cool idea. However morally very questionable. Essentially people are selling not only their personal information but also their friends'.