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Entrepreneurs do battle on Wellington's cable car, dragon's den-style

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Uploaded by on Oct 30, 2008

In dragon's den-style, contestants deliver their businesses pitches on board the Wellington cable car in the time it takes to reach the top of the ride -- just 7 minutes -- to some of NZ's top businesspeople including Trademe founder Sam Morgan. Questions from the judges were taken during the trip back down, at which point the next contestant would board the car.

To join in go to http://www.cablecarchallenge.co.nz/

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