New Wine Fundamentals Conference at MSU May 4-5, 2011

New Wine Fundamentals Conference at Michigan State University

Michigan State University is hosting the first annual New Wine Fundamentals workshop on May 4th & 5th, 2011. You will learn about cutting-edge sensory research and consumer insights that stand to transform the wine industry and empower millions of consumers with Tim Hanni MW and Dr. Virginia Utermohlen MD:

• A new education component for wine education and hospitality to immediately engage and excite consumers and professionals alike.
• How to segment the wine market and identify key physiological and psychological factors that can help you understand how to get the right products, with the right messaging, to the right consumer.
• Improved communications via clarification of the definitions of wine terms and lexicon.
• Sensory demonstrations and insights that will blow your mind and answer many 'unanswerable questions' that are a cause of confusion and contention in the wine community.
• Introduction to the principles of Flavor Balancing -- the new direction for the ultimate enjoyment of wine and food being adopted this year by the Wine and Spirit Trust as they abandon the tired clichés of wine and food matching!

"For years, Hanni's mantra has been that the wine industry should put consumers and their preferences at the center of their outlook, rather than adopting arbitrary definitions of good and bad wines and figuring out how to convince consumers to get with the program." Wines & Vines, March 2011

Category:

Education

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• Utermohlen
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