Mike Rugnetta, Greg Leuch, Alex Pasternack & Jeff Simmermon at RTI 2010 (part 2)

The behavior gap between companies and people:
When companies start using social media, they behave very differently than your average Web user—they talk differently, use different platforms and never quite fit in. Can brands and people ever harmoniously coexist?

Mike Rugnetta http://www.whatweknowsofar.com/memefactory/
Greg Leuch http://fffff.at/
Alex Pasternack http://www.motherboard.tv
Jeff Simmermon http://andiamnotlying.com/

Respect the Internet
Is marketing ruining the internet? What role can and should companies play in shaping online culture? Will marketing and internet culture ever be able to coexist in a state of beautiful harmony? Is there a middle ground between what marketers want to offer and what Web users actually want? These are the questions we ask ourselves every day at Ketchum, and on December 3, 2010, we brought our brilliant friends together to try to find answers. To learn more, visit http://www.respecttheinternet.com or http://www.ketchum.com.

Category:

People & Blogs

Tags:

• internet
• marketing
• advertising
• culture
• media
• facebook
• foursquare
• data
• privacy