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10 Ways to Succeed as a Copywriter, Part 7 -- Meet Your Deadlines

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Uploaded by on Jan 2, 2012

If you've been around the block once or twice as a copywriter, you know better than to think anyone's going to just give you enough time to do your very best work. You have to make the time.

Yup. Over the course of my career, I've rarely seen a schedule that permits a copywriter the luxury of putting in the time he or she would really like to dedicate to a project.

Every assignment is a rush. Everything is due yesterday. That's the nature of advertising and marketing, the bane of a copywriter's existence. That's the one thing you have to understand if you want to succeed in this business.

Incredibly tight deadlines come with the territory. And those deadlines had better be met.

That doesn't mean you can't ask for an extension if you don't have enough time to finish an assignment. But if you want to establish a reputation as a reliable, low-maintenance copywriter, the wordsmith to go to for high-quality work that's on time, every time, don't make it a habit.

There's a reason why so many copywriters are accustomed to burning the candle at both ends.

Deadlines.

No, copywriting is not a nine to five job. It's a matter of jumping through hoops and going the extra mile. It's a demanding profession and stressful occupation, a serious commitment you make to your colleagues and clients.

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  • Hey Bob. Thank you for all the good info. I'm watching them back to back. As a "green" copywriter, this is really helpful. Keep spreading he knowledge.

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