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Augmented Reality For Retail: Best Buy's 3D Ad Demonstration

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Uploaded by on Aug 12, 2009

From http://e-StrategyBlog.com/
David Erickson of the Internet Marketing Blog demonstrates how Best Buy's new augmented reality ads work, from Sunday circular to Web site webcam in this instructive screencast.

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  • I would like to see a test done where augmented reality designs have taken over business bilboards and adverts on street corners and signs of businesses. Imagine walking down the street and seeing live video that seems like it is as tall as the building itself. Imagine using augmented reality to turn a regular street into looking like Las vegas... Would be freaking sweet. Haven't seen a demo of that though. Need the 3d glasses. Though there would be a delay so It might have to be 2d...

  • Yea, I've already thought this out.

    Glasses with a 3d element, or Just the one eye with an Lcd element to it. Attached to these glasses will be a camera. Inside the glasses will be a bluetooth tech which sends and recieves video. Imagine being in a mall, Going to the movie theater there. The bluetooth links up with the theaters "network" and regocnizes the design on the Movie posters. From which The trailer for that movie plays. Wala. (Cont'd)

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