DOs and DON'Ts of Mobile Strategy

Google Tech Talk
October 8, 2010

Presented by Jason Grigsby.

ABSTRACT

John Battelle recently wrote, "Mobile. It's on everyone's lips, but no one knows what the hell to do about it." You don't have to look very far to find examples that prove his point.

Over the last year, Jason Grigsby has been collecting examples of where companies are making mistakes when it comes to their mobile strategies and desperately seeking examples of those who get it.

In this presentation, Jason will talk about the DOs and DONTs of mobile strategy.

Learn from both the outstanding success and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape.

Finally, we'll look at methods for evaluating mobile strategies based on demographics, mobile context, and the unique characteristics of mobile devices.

Jason Grigsby was one of the project leads on the Obama iPhone Application and helped design the user inferface for the Wall Street Journal's Blackberry application. He founded and organizes Mobile Portland, a local mobile group.

Jason is a co-founder of Cloud Four, a small start-up focused on mobile and web development. He blogs at http://CloudFour.com/blog and provides a frequent updates about mobile as @grigs on Twitter.

Category:

Science & Technology

Tags:

• google tech talk
• mobile

[GoldenKid94]

1 hour and fourteen minutes.. no thank you

[juslikejesus]

@GoldenKid94 I think patience is what separates the fools from the smart people.

[PlayingTactical]

@juslikejesus No, I think patience is what separates those who have a life and other stuff to do from those who are retarded!

[ciphernemo]

Poor Google employees. They had to sit through this painful presentation for 1 hour and 14 minutes, provided they didn't get hypnotized and fall asleep by the glare from the presenter's bald head.

[Sultry1482]

This is extremely helpful and I enjoyed it...Thank you for the share on Youtube :)

[enchantgy]

I find it really annoying that he keeps starting a different sentence halfway through a sentence.

[yost2011]

wow, this is even worse than hereafter

[faisalfushi]

@kingofkingssaveus shut up u faggot

[kingofkingssaveus]

10 facts about you 1. You're reading my comment 2. You're realizing that's a stupid fact 4. You didn't notice I skipped three 5. You're checking now 6. You're smiling 7. You're still reading my comment 9. You didn't realize I skipped eight 10. You're checking again and smiling about how you fell for it again. :) 11. You are enjoying this 12. You didn't realize there's only suppossed to be ten facts Copy and paste this to ONE video... And tommorrow will be the best day ever!!!!

[kvermaa]

Google was a great company and innovative. Now its just a monopoly whore.

[dussin23]

Edit this and maybe I'll watch it.