Part 9: Keyword Research and Website Conversion

Search, Search Engine Optimization and Social Media Marketing

Part 9: Keyword Research and Website Conversion

Establishing a list of keywords relevant to the advertisers' product and/or services is a first step in the pay-per-click keyword selection and submission process. Having the right keyword phrases will target highly qualified and highly motivated Web users to buy or request information. Presenter Louise Rijk discusses the free Google Adwords Keyword Tool and the subscription-based WordTracker and SpyFu tools that can help you define a targeted keyword list. Selecting and breaking down keywords in branded and non-branded keywords, high volume and longtail keywords and the role of negative keyword phrases play in conversion and the ROI of a campaign.

Category:

Education

Tags:

• keyword research
• website conversion
• wordTracker
• spyFu
• branded keywords
• non-branded keywords
• negative keywords
• longtail keywords