Saatchi&Saatchi, London
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Uploaded by cristobalramirez on Jan 20, 2009
IMPRESIONANTEEEEEEEEEEEEEE !!!!!!!!!!!!!!!!!!!
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T-Mobile unleashes guerilla dance routine at Liverpool Street
Saatchi & Saatchi's latest ad for T-Mobile will be on air less than 48 hours after being filmed this morning at London's Liverpool Street station, where 350 dancers performed routines as commuters passed through the concourse.
'Dance', created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform.
The three-minute guerrilla-style ad, which is part of T-Mobile's 'Life's for Sharing' campaign, is to premiere during an entire ad break in 'Celebrity Big Brother' on Channel 4 tomorrow night, less than 48 hours after filming began.
Lysa Hardy, head of brand and communications at T-Mobile, said: "'Dance' brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family.
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Uploader Comments (cristobalramirez)
All Comments (4)
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lol
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haha even the lady who works at the cafe is in on it.
they should've went longer with the funk music
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I saw this advert when it was aired sunady last. Its awesome. My girls and I were dancing in our kitchen wondering when it was ever going to end. The 30 sec edit of it just don't do it justice - good but not as brill as the 2.41 version. Go Saatchi & saatchi the tunes were perfick!!! Did I love it - Yes I did!!!!
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It's amazing... This video made my day... It's really the best adv i've seen ever
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30 sec are unjust, good production.
is impressive the faces of the people are comic
ajkjkajk they say: WOU! WTF`s this!!!!!!
cristobalramirez 3 years ago
is really aweosome, i like this guerrilla becouse the public interacts with people
c' mon saatchi london, we are the best!
cristobalramirez 3 years ago