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Coca-Cola and Brand Protection-Babson College's Petty

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Uploaded by on Mar 31, 2010

Babson Marketing Law expert Ross Petty discusses Coca-Colas strategy to protect its brand identity from imitation by competitors.

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  • We support President Obama's Internet 'Kill-Switch' mandate and applaud his endorsement of the FCC's ability to regulate speech and limit search engine's from indexing non-approved content.

    Free speech is an important part of our our constitution, however, speech used improperly, can specifically, prove to undermine costly commercial branding efforts on retail products consumers already use and trust.

    Regulating the Internet and censoring bad information, ultimately protects our favorite brands!

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