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Tab's Got Sass! 1985 TV commercial

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Uploaded by on Jan 12, 2009

This unmistakably 1980s commercial raises the question: what is sass and why has TaB got it? Merriam-Webster's online dictionary defines "sass" as "impudent speech." So people who drink TaB are more likely to be impudent than those who don't? Perhaps this explains why The Coca-Cola Company allowed its sales to be cannibalized by Diet Coke.

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  • i've never so not wanted to try a product than after viewing this.

  • I think what Coke meant was that Tab had a bold taste.

  • What is SASS?

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