Despite our best efforts to maintain our Facebook firewalls, we cannot control all the types of information about us that the internet increasingly puts at our clients' fingertips. The expectation of the last five years that static law firm websites will satisfy clients' thirst for information about their lawyers will give way to demands for greater transparency about lawyers' interests, backgrounds, opinions, and reputations. Frightening as increased transparency may seem now, lawyers who embrace it will find new avenues for better attorney-client relationships, niche marketing, and lawyer professionalism.
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