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What is BulletProof Branding? with Chris Westfall

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Published on May 7, 2014

http://facebook.com/getbulletproof
http://bit.ly/get_bulletproof

Once upon a time, branding was simple. A brand was something you put on a cow. Farmers and ranchers used brands as a sign of ownership and differentiation. In a more modern context, ad men and marketing executives created "Branding Campaigns" -- broadcasting a message of ownership and differentiation to consumers, via television, radio and print ads.

But today, who's really listening? In the age of social media, branding isn't about broadcasting. Everyone with a smartphone and access to Yelp! Is now an expert on the quality of your brand. From Pinterest to Twitter to Facebook, there's a new exchange happening around your brand.

Branding today is a conversation -- a conversation about community, engagement and loyalty. And your customers have more ammunition than ever before. That's why you've got to have a BulletProof Brand.

Introducing BulletProof Branding by Chris Westfall, with a foreword by Ted Rubin. Because the conversation is changed, and you need to know the new rules for your brand.

Find out more at http://bit.ly/bpbbook

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