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Class Guest Lecture Presentation: Rich McElrath

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Uploaded on Jul 27, 2011

Richard McElrath graduated from the Jon M. Huntsman School of Business in 1981 with his bachelor's degree, and again in 1984 with his master's degree in Management Information Systems.

Mr. McElrath is now the President and CEO of DaRue of California, a 55-year-old company that specializes in fine women's apparel. Focusing on consumer needs and building customer loyalty are the main goals of DaRue.

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