How Zappos Uses Twitter and Social Media to Build Brand Loyalty and Sales

Online details: http://bit.ly/eHotNV

Zappos.com is legendary for its amazing customer-service reputation—which starts and ends with its one-of-a-kind social media strategy. Hundreds of Zappos employees—including their charismatic CEO and founder, Tony Hsieh—tweet, post to Facebook, blog and upload YouTube videos.

One thing is certain: Zappos' social media strategy isn't all fun and games. Indeed, there's a hard-nosed business rationale behind its social media presence. Zappos wants to be known for its extraordinary customer service, and it uses social media technologies to demonstrate that high level of customer care every day.

Here's the good news—you can easily adapt everything Zappos does in social media to your products and services, no matter what industry you are in.

Step one: Join PR University for an exclusive training session led by Zappos Community Architect Thomas Knoll, who will give you an under-the-hood tour of Zappos' social media engine. You'll not only learn how it does it, but how you can use its hard-won insights to build the next social media success story.

Speaker:

Thomas Knoll
Zappos Community Architect

Online details: http://bit.ly/eHotNV
Download Brochure: http://infocomgroup.net/prubrochure/zappos.pdf
Purchase On Demand: http://bit.ly/hoyWny

Category:

Education

Tags:

• Zappos.com
• Twitter
• Soclai Media
• PR
• public relations
• tactics
• brand loyalty