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Aspen Dossier

Brand Essence:

Aspen is the latest Fashion watches Brand for the young, independent and confident women of India. Confident women take important decisions related to their friendship; career; life-partner etc on their own based on the information that they get and the impressions that they form. Aspen appeals to these women with a keen aesthetic sense of their own. Aspen customers are interested in knowing what is right personally for them rather than being either a fashion trend-setter or a follower.

Aspen Range:

Like the many moods of a woman, there are many ranges of Aspen watches suiting different moods / occasions of the Aspen customer. Elegant Dressy watches for special occasions can be found in the Divine & Upper Crust collections. Funky / Trendy party hoppers will find Lime-lite range of Aspen watches irresistible. Everyday usage can be found in the Hi-light range of Aspen watches. Whatever be the mood or occasion, there is a selection of right watches in the Aspen range. What is more, the prices are affordable, reflecting the no-nonsense personality of the wearer.

The creator:

Aspen is created by Manisha Sangani, who has a wide exposure to Fashion business in India and the USA, by virtue of long stints of stay and work in both countries. Having to cope being the mother of two all-knowing teenaged daughters provides added insights in building the Aspen Brand. The Brand persona reflects Manishas experience in the struggle that most women go through in discovering their independent & confident true self. She is the Chief Executive of Priority Marketing P Ltd., one of the leading distributors of Fashion watches in India with Brands like Fossil; DKNY; Emporio Armani; Skagen; Kenneth Cole; Levis; ODM etc in its portfolio. Manisha spends her free time working with Spastics Society. She successfully juggles her various demanding roles of being a mother; a wife; a boss; a friend and care-giver with a rare finess.

Distribution:

Aspen is available in over 120 outlets cutting across leading Departmental stores like Shoppers Stop; Lifestyle; Just in Vogue and all key specialty watch independents in the top 20 towns of India.

Category:

Howto & Style

Tags:

• Aspen
• UTVi
• UTV
• Manisha
• Sangani