Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.
Credits:
Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin...
Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.
Credits:
Agency: Ogilvy & Mather, Toronto Co-CCOs: Nancy Vonk & Janet Kestin ACD/Writer/Art Director: Tim Piper Production Company: Reginald Pike Director: Yael Staav Music: Vapor Music, Toronto
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I will probaly never look in the mirror and compare myself to the girls on tv and on billboards again. But I just wonder. If Dove has a program like this, why do they still put out billboards like that?
Well that's kinda the point no one is attractive enough...They made beauty into something that's beyond any average person can achieve...Even the most beautiful models get various touch ups..it's never enough..
that is really deep especially w/ the music. and at the end it talks about our distorted picture of beauty. its kinda sad but she is beatiful either way
Usually they probably would start off with someone really really attractive, but they still do the same amount to photoshopping to those girls which is why they end up looking so amazing, we see so many of these pictures everyday and they begin to look normal to us, when they are no ones reality.
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