Dove - Evolution Commercial (higher quality)

Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.

Credits:

Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto

• Category

  Howto & Style

[Almostfamous897]

This commercial has to be one of the best things ever created.

[retroreactiveable]

Okay, I understand that without the makeup she probably wouldn't look that great on a billboard, but why did they have to Photoshop her? She may not have looked perfect without the makeup, but with it I think she looked good enough to sell whatever they were selling. There is no excuse to change the way someone looks using a computer to sell a product, especially if it's probably without her consent.

[rockpaperrabbit]

social standardization is extremely disturbing and exploits the most negative message!! people make me so angry!

[Anais Ordóñez]

So sad

[itanimulli1111]

No different than the fake news stories your media presents to you lol

[ali haider]

its my school h.w arrg!



[TheWaluigi123]

Yup, my principal sent it to my health teacher

[Emelly Lopez]

i did

[Emily Theawesomeperson]

did anyone else find this video because of school?

[Anita Totlani]

Wow no lie... That was somewhat scary.

[cunnelatio]

nah I think she looks better before because she actually looks human

heavily edited photographs make them look like they're made of plastic or cgi, it's offputting