Dove - Evolution Commercial (higher quality)

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Uploaded by on Oct 15, 2006

Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.

Credits:

Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto

Category:

Howto & Style

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License:

Standard YouTube License

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Top Comments

  • We found Dove in a soapless place.

  • The problem here isn't makeup, it's the photoshop.

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All Comments (2,409)

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  • @Mitzyclick lol, funny yet true...

  • That lady on the poster is basically a drawing!

  • @jenalle5 If you're criticizing the video, I think you missed the point entirely. The point of the video was to show that all of the 'pretty' girls you see on TV have been touched up to the point to where their face doesn't match what their real face even looks like. The message to take away from the video is: be yourself. Ignore hollywood's heavily airbrushed and photoshopped faces.

  • is that photoshop or something esle hes using?

  • woooahhhhhhhh

  • echt krank, alles nur künstlich und mit computer gefuscht..meine fresse, aussehen ist nicht alles. vorher sah sie wenigstens natürlich aus.

  • And THAT ladies and gentlemen, is what movie stars have to do to look the way they do

  • the neck thing where they raise her whole head gets me every time... *shudders*

  • Itss not fair how people portray women as trash and have the nerve to reconstruct your whole face.. thiss is a horrible thing

  • Lol. Keep 'em coming dude.

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