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Dove - Evolution Commercial (higher quality)

zephoria zephoria·4 videos
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Uploaded on Oct 15, 2006

Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.

Credits:

Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto

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Top Comments

  • Almostfamous897

    This commercial has to be one of the best things ever created.

    · 105

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  • retroreactiveable

    Okay, I understand that without the makeup she probably wouldn't look that great on a billboard, but why did they have to Photoshop her? She may not have looked perfect without the makeup, but with it I think she looked good enough to sell whatever they were selling. There is no excuse to change the way someone looks using a computer to sell a product, especially if it's probably without her consent.

    · 39

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    in reply to InjaRed (Show the comment)

All Comments (2,632)

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  • rockpaperrabbit

    social standardization is extremely disturbing and exploits the most negative message!! people make me so angry!

    ·

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  • Anais Ordóñez

    So sad

    ·

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  • itanimulli1111

    No different than the fake news stories your media presents to you lol

    ·

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  • ali haider

    its my school h.w arrg!

    

    ·

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  • TheWaluigi123

    Yup, my principal sent it to my health teacher

    ·

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    in reply to Emily Theawesomeperson (Show the comment)
  • Emelly Lopez

    i did

    ·

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    in reply to Emily Theawesomeperson (Show the comment)
  • Emily Theawesomeperson

    did anyone else find this video because of school?

    ·

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  • Anita Totlani

    Wow no lie... That was somewhat scary.

    ·

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  • cunnelatio

    nah I think she looks better before because she actually looks human

    heavily edited photographs make them look like they're made of plastic or cgi, it's offputting

    ·

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    in reply to InjaRed (Show the comment)
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