Published on Jan 1, 2013
Using Direct Mail For Marketing
Using Direct mail for marketing is something that still works. In fact, 18 to 34 year olds prefer to learn about household products, health products and insurance and financial products through Direct Mail.
Here is something else: For customer acquisition, direct mail (34%) topped email (25%), search engine marketing (10%), and affiliate marketing (8%), with 23% of respondents citing a variety of other channels.
And 1 more for good measure: US advertisers spend an average of $167 per person on direct mail to earn $2,095 worth of goods sold, giving them a 1300% return
Using Direct Mail For Marketing Video Notes:
Direct Mail campaigns
First thing to figure out is who your are targeting
Build a list of these target people
Send information on a regular basis
Key is repeating your message
Direct Mail for Marketing can be a post card, a letter or numerous other things
A process that New Lucid Uses for Direct mail for marketing that increases response rates by up to 400% greater. You will have to contact us to find out more.
A major problem is a lack of a clear call to action in Direct Mail for Marketing campaign
Increasing response rates by adding more than 1 way for people to contact you
If you just use a phone number, you will get a low response rate.
Use text codes, QR codes, web address, email, etc.
To find out more on how your marketing can get better results, contact us at:
New Lucid Group of Companies
1 (800) 956-1743
You can also get 25 Must Have Sales and Marketing Tips at our sister site Sales Tip A Day -
Keywords: Using Direct Mail For Marketing
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