KA-BAR Knives wanted to redesign their website as part of an overall effort to market knives to hunters and outdoorsmen without alienating their core audience -- current and former U.S. military personnel. Rawle Murdy worked with web design and programming teams to develop a website that would both contemporize and unite the brand. The massive e-commerce site redevelopment included more than 1,200 web pages and a fully customized content management system.
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