Prime Minister Tony Blair said: "We want London 2012 not just to be about elite sporting success.
"When people see the new brand, we want them to be inspired to make a positive change in their life.
"London 2012 will be a great sporting summer but will also allow Britain to showcase itself to the world."
logo illuminati.
stifhenalternativo 10 months ago
at least its better than sochi's!
cgsilverscreen2020 2 years ago
More like 1985!!!!
gaiapurpure 2 years ago
I love it. It's inclusive, dynamic, vibrant, celebratory, optimistic. It reflects completely what the London 2012 Games will be about.
TheNYFlame 2 years ago
needs to be with the flag behind not the pink/ purple
jimmyass 3 years ago
oh i love it... very vibrant, very non-commercial (in a good way). it's a very brave solution and it has done what's intended - breaking the norm. i do know that there's a certain crudeness in it, maybe it makes it more human?
some people says it doesn't represent london.. ha... but i think the way it collages images is quite common among london graphic designers/illustrators.... I'd have guessed it's from london
nottom 3 years ago
It looks like it came out of 1995.
DieHardDeus 3 years ago
Well, the logo is surely "Memorable", but I'm not quite sure about "Inspiring"!!! How a weird post-pop/punk seizures-causing version of Lisa Simpson doing blowjobs should encourage Olympic participation???
If Turin Olympics organizers presented such an "unexpected" and "aggressive" logo, we Italians would have beaten them up!!!
LeoPanza 3 years ago
they changed it because it causes seizures
jairyo999 3 years ago
si es
jairyo999 3 years ago