TONY GRANGER - ON GOALS - DIARY OF A CREATIVE DIRECTOR

Three of the world's most respected creative directors were interviewed in Cannes, 2007 by BLACK BAG. There in front of a standing room only crowd they shared the secrets of their succesful careers. Clips from the interview.

Category:

Education

Tags:

• TONY
• GRANGER
• DIARY
• OF
• CREATIVE
• DIRECTOR
• ADVERTISING
• AGENCY
• BLACK
• BAG
• GOALS
• COMMUNICATIONS

[ADMANLAND]

Yet again granger, an entirely inane hand waving statement. What an overly ornate way of saying, have a goal. Jesus, its like telling people - "So like, what you need to do is, like, breath. (Wave hand) Breathing is important. In fact it's important to do like, a lot. Without breathing (more hand waving) you'll like not breath and thats not very good" (Big hand wave)

Bravo you tit. What a life changing advertising insight.