First Timers Guide for Affiliate Summit East 2011

Shawn Collins, Co-Founder of http://www.affiliatesummit.com, shares advice for people attending the Affiliate Summit conference for the first time.

The slides are available at http://www.slideshare.net/affsum/first-timers-guide-for-affiliate-summit-east...

First Timers Guide for Affiliate Summit East 2011 - Presentation Transcript

First Timers Guide to Affiliate Summit

Shawn Collins, Co-founder, Affiliate Summit

Registration Opens Saturday
Saturday: 4:00 pm -- 8:00 pm
Sunday: 8:00 am.
Monday: 7:30 am.
Tuesday: 8:00 am.

Networking goes as late as you're willing to participate in the evenings.

Stay in the Conference Hotel
Hilton New York: $235 per night.
Informal networking all over the hotel before and after conference hours.
SOLD OUT! Be an early bird next time.

Dress Code: Corporate Casual

Develop a Game Plan
What do you hope to accomplish?
Whom to meet.
Booths and tables to visit.
Sessions to attend.

What to Bring
Cough drops or gum -- lots of talking.
Luggage space for booth give-aways.
Lots of business cards.
Purell to keep clean.
Comfortable shoes.
15 second description of your business.

Business Cards

Pre-Engage
Become part of the conversation with industry leaders.
Call in to podcasts.
Post comments to blogs.
Send feedback to newsletters.
Respond in forum threads.
Add them on Twitter, Facebook, Google+, etc.

What You'll Get
Attendee bag.
FeedFront Magazine with speaker bios and session descriptions.
Exhibitor guide with map of exhibit hall and Meet Market.

Educational Sessions
See the agenda at AffiliateSummit.com for which sessions you'd like to attend.
Got a conflict -- no worries, sessions are filmed and free to Gold, Platinum & Diamond pass holders.

Prepare for Networking Opportunities
Meet Market
Exhibit Hall
Meals
Ask the Experts
Before/After the Sessions
Affiliate Karaoke
Parties

Cell Phones
Set to vibrate, please.

Name Badges
Color coded for type of attendee.
Figure out the color of the people you want to meet when you check-in.

http://forum.affiliatesummit.com

http://ase11.sched.org

Make Friends
Plan to meet with people you already know.
Initiate meetings with people you meet on forums and blogs.

Perfect Your Elevator Speech
An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). - Wikipedia

Do Your Homework
Want to meet a speaker... read their bio on the Affiliate Summit site.
Looking for a rep from a certain company... read up on their recent news and "About Us" page.

Be Memorable!
The way you dress.
Opening lines.
Presence at the show as a sponsor.

Orient Yourself
Register when you arrive.
Look through FeedFront Magazine to find rooms where events take place.
Find the rooms to make things easier when the conference starts.

Follow on Twitter
http://www.twitter.com#ASE11

Speakers on Twitter
@affiliatesummit/ase11-speakers

K.I.S.S. Method
Keep It Simple, Stupid.
Surgical strike -- be focused and concise.
Leave the details for later.

Follow Up
All the networking is for naught if you don't follow up.
Forget e-mail and phone -- lead off with a hand-written note.

Questions in New York City
Visit the registration booths.
Seek out staff members -- wearing black shirts labeled "Staff".

Feedback
Fill out the forms in each session.
We can't fix things unless you tell us they're broken.

Here's My Business Card

See you in New York City!

Any questions? Contact us...
realdeal@affiliatesummit.com
417-2SUMMIT (278-6648)
http://www.Twitter.com/affiliatesummit
http://www.Facebook.com/affiliatesummit

Category:

Travel & Events

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• Affiliate Summit
• ASE11
• first timer
• business
• marketing