From Buzz to Bucks: A New Framework for Measuring Social Media ROI

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Uploaded by on Sep 15, 2011

Social Media has become more than just the latest fad for marketers; recent studies show that more and more businesses adopt social media as a marketing strategy to build awareness, generate traffic and leads, and increase general visibility. Those same studies also show most marketers are facing the very real challenge of tracking and measuring social media. Marketers are also struggling with being able to demonstrate an ROI for all of their social media activities.

In this webinar, "From Buzz to Bucks: A New Framework for Measuring Social Media ROI," we cover the challenges marketers are facing, as well as introduce a framework and set of tools for measuring social media ROI.
The video is available to watch below, and the presentation is available for download.

Read more at: http://www.optify.net/webinars/buzz-to-bucks-framework-for-measuring-social-m...

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