O'Rourke Interview with Brett Wilson, Co-Founder of Tubemogul

We recently met up with Brett Wilson, CEO and co-founder of TubeMogul, at Ad Tech New York. Tom O'Rourke CEO/Founder of O'Rourke Hospitality Marketing asked Brett what his advice would be to hotels in terms of creating content and then optimizing the content to appear in the search engine results pages.

Brett responded that hotels need to be thinking about what their target audience is searching for, and create content around that. He believes that video is the best medium to engage guests with your hotel. Although Brett stated he wasn't an SEO expert, he stressed that Google looks for relevancy so your keywords must be relevant to the content. He also suggested that hotels post a video and then observe what happens. Look at the keyword reports to see which terms viewers used to find your video and then go back and iterate the keywords that are most effective.

To see the complete article visit our blog post titled Attract Guests to Your Hotel by Producing Video Content Related to Travel. http://bit.ly/4x27Pu

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