Kosovo The Young Europeans (Israeli company S&S will "nation brand" Kosovo)

Kosovo 2009
Israeli company Saatchi & Saatchi to spice up Kosovo's image.
Israeli company Saatchi & Saatchi will nation brand Kosovo
The slogan and logo

The new slogan, which appears as part of the logo, is:
Kosovo. The young Europeans.

The slogan is based on the facts that The Republic of Kosovo is one youngest countries in the world, and it's also home to the youngest population in Europe with an average age of 25.9.

This is probably the very first national slogan which turns the spotlight on the people and the human spirit rather than the country, its natural marvels or history.
This is a very strong and confident statement of Kosovos attitude as a country and of its future intentions. It will attract the interest of a range of audiences, from politicians to businessmen, from tourists to donors. All will sense the future potential of this young nation and the positive attitude of its people.

The visual appearance of the logo is very much in keeping with the new generation of national logos in that it has a modern flowing style and an impactful use of colour. Each of the colours featured in the logo was chosen for a specific reason. The green represents the green fields that can be found across Kosovos expansive countryside, the red-terracotta represents the colour of the bricks that are used for the building that is in progress across the land, and the blue symbolizes the sky and water and is taken from the background from Kosovos new flag. The unique design of the letters' font typography is inspired by "the fountain of youth" concept the energy that flow unboundedly throughout Kosovo.




Kosovo officials say the Saatchi & Saatchi advertising company has won a contract worth euro5.7 million ($7.3 million) to improve the country's international image.


Ministry of Finance spokesman Muharrem Shahini says the company's Israel-based unit will run an international branding and media campaign for the new Balkan nation.
The Saatchi & Saatchi advertising company is owned by the Paris-based communications company Publicis Groupe.

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[kosovoseals]

Spain and Greece !!!

Muhahahahahahha where is Greece now ?

Chaotic Greek Economy Spells Trouble For Eurozone and for the entire world !

Spain is in the same way as Greece !

They've nothing to say, they're in big trouble. They should be happy if they will stay in the EU.

[PrishtinaHottieee]

@SladjanaL

serbia is dead, we killed it.

[kosovoseals]

@PierreRMB

We want to join EU as a state, not like a serbian "colony"!

[KoSoVaAnGeL]

@Iraklis7SERBIA How come channels who write bad about us and the jews are being closed? Have you thought of it?

[leomessi483]

KOSOVO IS THE BESST <3

[bigalbo1000]

FUCK SERBIAAA !!!!

[bigalbo1000]

@Iraklis7SERBIA 1. Du Kannst Mir Eine Blasen 2. Nuaa Weil Ihr Nihct So Unterstütz Wird 3. Deine Eltern Sind Zigeuner 4. Du Bist So Hässlich Wie Deine Eltern 4. Deine Sis SIeht Aus Wie Ein Man

[KoSoVaAnGeL]

@Iraklis7SERBIA How can a Serb think that Spain loves you? I mean I have been in Spain many times. No one loves you from Spain. The Spanish Government can't accept us because they have problems with ETA. Greece is falling down like an ice cream. You will be forced to accept us or not join EU. Cry as much as you want SHKIA but the war you started against us was your doom.

[ccd101]

Obviously, this Israeli company forgot that Osama bin Laden sent his jihadist fighters from Afghanistan to Kosovo, in order to fight along with the KLA (UCK) against non-Muslims (infidels). So, when will S&S "nation brand" the Gaza strip? Just to be consistent...

As for "the young EUropeans": Think about it. In a few years, Kosovo will be in the EU, and Serbia too. Then you're back together with Serbs in the same entity. Just that the despots will sit in Brussels instead of Belgrade. Big deal.

[JonaArta]

kosovo ist jetz ein land alta serben verpisst euch das nervt langsam -.-

[hukka12547]

Muslims don't deserve to be ruled by Serbs and Croats. World have seen what they have done to you. Do not try to convince me with your poor love stories. There must be an Islamic state which is US& Israel friendly and not Jihadist. Albania is OK with their own Muslims and Catholics or Orthodox. I support Greater Albania. I support Free Sanjak and Free Muslim state inside Bosnia. GOD bless you all. Greetings from Turkey. Turkey is with you. Never forget !!