Scalextric "Be little water"

Scalextric was looking to create a brand-building online viral. It was decided to produce a miniaturized spoof version of BMWs highly successful Be water spot. Whereas in the original, it is Bruce Lee who speaks to camera in English, in our version his lines were spoken by a young Chinese boy and while the three shots of the car at first glance appeared the same as in the original, in our version it was not a real BMW, but a Scalextric miniature.
Agency: Tiempo BBDO Barcelona
http://www.barcelonaschiringuito.com/

Category:

Film & Animation

Tags:

• Scalextric
• Be
• little
• water
• Bruce
• Lee's
• son
• Cars
• Tiempo
• BBDO
• Barcelona
• viral