Advertiser vs Consumer

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Uploaded by on Jun 14, 2007

A MSN ad shows the relationship between the advertiser and the consumer today. The clip was part of a presentation shown at Idea Forum 2007

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People & Blogs

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  • I hope some advertiser somewhere actually watches this short film and gets it.

    Advertisers HATE consumers. It's quite personal. And it shows.

    Ad agencies see consumers as the enemy. As the "prey" to be tricked, trapped, killed, gutted, and handed over to the buyer like a trophy.

    Do I want to be stuffed and mounted?

    Not like THAT.

    Who would?

  • Its a good parody of advetisment and the advertisment-consumer relation.

    Then in the end you realise this really is a ad!!! Fail!!!

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All Comments (65)

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  • This is great! My book talks about this very issue.

    Customers have been beat down by the "marketing geniuses" and their ego, for far too long. Stand up America!

  • I think it would've been more clever if they weren't wearing those shirts. It makes it kind of obvious.

  • This is excellent!! Instant share on StumbleUpon, Facebook, Twitter and my blog.

  • Ahuhm

  • The World is fucked.

  • Very clever!

  • Lol I'm a creative student, in the advertising industry, this is true for the 95% of the advertising crap out there. thankfully I deal in the other 5%, check my channel see what advertising is really about. I've got a series just starting on it.

  • This may be three years old, yet it's still very relevant. I like the point about how we don't even hang out in the same places anymore ... clearly a nod to social media.

    But, seriously, this is so interesting in that advertising is evolving and consumers understand they have options and don't want to be told what to like, buy, try...

    Part of the charm of AdKeeper is that the consumer gets to raise their hand and say "I want that ad ... I want to keep that ad. The consumer comes first.

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